Wednesday, May 20, 2015

Less than 2 weeks ago there were no leaves on these trees / on...



Less than 2 weeks ago there were no leaves on these trees / on Instagram http://ift.tt/1R3mv0w



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Monday, April 13, 2015

Z's Essential Reads - Mobile

As part of this new blog series I have started called Z's Essential Reads, I will posting articles covering three areas for starters: Advertising Technology, Mobile and Product Management.

This edition is focused on mobile.

Weekends Are The Best Time To Promote Most Apps, Study Finds
http://techcrunch.com/2015/04/03/weekends-are-the-best-time-to-promote-most-apps-study-finds/#.pawamf:Q8ZZ

Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market
http://www.emarketer.com/Article/Mobile-Ad-Spend-Top-100-Billion-Worldwide-2016-51-of-Digital-Market/1012299

Tips for Mobile Design
https://storify.com/bombayhustle/lukew-tips-for-mobile-design

The Future Of Mobile May Not Look Like Apps
http://readwrite.com/2015/03/13/mobile-future-notifications-not-apps

Where do mobile numbers come from?
http://ben-evans.com/benedictevans/2015/1/25/mobile-numbers-and-the-getting-of-them

Mobile platforms and technical debt
http://ben-evans.com/benedictevans/2014/12/9/mobile-platforms-and-technical-debt


Thursday, April 09, 2015

Z's Essential Reads - Ad Tech Edition

Here is a list of articles which I think are essential reads for anyone with an interest in advertising technology and digital advertising.  My intention is to do a weekly post with a list of articles which cover issues facing the industry such as transparency and fraud.

The Blame Game: Transparency in Programmatic
http://www.mediapost.com/publications/article/241348/the-blame-game-transparency-in-programmatic.html

The Echo Chamber: So You Are in Ad Tech ... What Does That Mean?
https://www.exchangewire.com/blog/2015/03/02/the-echo-chamber-so-you-are-in-ad-tech-what-does-that-mean/

The future of trading desks: Evolve or die
http://digiday.com/agencies/future-agency-trading-desks-evolve-die/

Ad blocking is every publisher's problem now
http://digiday.com/publishers/ad-blocking-every-publishers-problem-now/

Programmatic Buyers Demand Placement Transparency
http://www.emarketer.com/Article/Programmatic-Buyers-Demand-Placement-Transparency/1012323

As Programmatic Heats Up, Marketers Move Buying In-House
https://www.linkedin.com/pulse/programmatic-heats-up-marketers-move-buying-in-house-lisa-church



adteachings:This is the kind of dreadful attempt at viral that...





adteachings:



This is the kind of dreadful attempt at viral that should be avoided at all costs. (Seriously, how many teenagers are in the market for a $600,000 condo?)


What makes it even worse is that the “idea” was printed on a high-gloss stock that’s pretty much impossible to write on. I gather they were aiming for a premium look or weather resistance or something, but they ended up discouraging the very action they requested. (You will note that I needed several attempts and three pens to register my snark.)







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