Wednesday, May 20, 2015

Less than 2 weeks ago there were no leaves on these trees / on...

Less than 2 weeks ago there were no leaves on these trees / on Instagram

via Tumblr

Monday, April 13, 2015

Z's Essential Reads - Mobile

As part of this new blog series I have started called Z's Essential Reads, I will posting articles covering three areas for starters: Advertising Technology, Mobile and Product Management.

This edition is focused on mobile.

Weekends Are The Best Time To Promote Most Apps, Study Finds

Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market

Tips for Mobile Design

The Future Of Mobile May Not Look Like Apps

Where do mobile numbers come from?

Mobile platforms and technical debt

Thursday, April 09, 2015

Z's Essential Reads - Ad Tech Edition

Here is a list of articles which I think are essential reads for anyone with an interest in advertising technology and digital advertising.  My intention is to do a weekly post with a list of articles which cover issues facing the industry such as transparency and fraud.

The Blame Game: Transparency in Programmatic

The Echo Chamber: So You Are in Ad Tech ... What Does That Mean?

The future of trading desks: Evolve or die

Ad blocking is every publisher's problem now

Programmatic Buyers Demand Placement Transparency

As Programmatic Heats Up, Marketers Move Buying In-House

adteachings:This is the kind of dreadful attempt at viral that...


This is the kind of dreadful attempt at viral that should be avoided at all costs. (Seriously, how many teenagers are in the market for a $600,000 condo?)

What makes it even worse is that the “idea” was printed on a high-gloss stock that’s pretty much impossible to write on. I gather they were aiming for a premium look or weather resistance or something, but they ended up discouraging the very action they requested. (You will note that I needed several attempts and three pens to register my snark.)

via Tumblr