Monday, April 13, 2015

Z's Essential Reads - Mobile

As part of this new blog series I have started called Z's Essential Reads, I will posting articles covering three areas for starters: Advertising Technology, Mobile and Product Management.

This edition is focused on mobile.

Weekends Are The Best Time To Promote Most Apps, Study Finds
http://techcrunch.com/2015/04/03/weekends-are-the-best-time-to-promote-most-apps-study-finds/#.pawamf:Q8ZZ

Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market
http://www.emarketer.com/Article/Mobile-Ad-Spend-Top-100-Billion-Worldwide-2016-51-of-Digital-Market/1012299

Tips for Mobile Design
https://storify.com/bombayhustle/lukew-tips-for-mobile-design

The Future Of Mobile May Not Look Like Apps
http://readwrite.com/2015/03/13/mobile-future-notifications-not-apps

Where do mobile numbers come from?
http://ben-evans.com/benedictevans/2015/1/25/mobile-numbers-and-the-getting-of-them

Mobile platforms and technical debt
http://ben-evans.com/benedictevans/2014/12/9/mobile-platforms-and-technical-debt


Thursday, April 09, 2015

Z's Essential Reads - Ad Tech Edition

Here is a list of articles which I think are essential reads for anyone with an interest in advertising technology and digital advertising.  My intention is to do a weekly post with a list of articles which cover issues facing the industry such as transparency and fraud.

The Blame Game: Transparency in Programmatic
http://www.mediapost.com/publications/article/241348/the-blame-game-transparency-in-programmatic.html

The Echo Chamber: So You Are in Ad Tech ... What Does That Mean?
https://www.exchangewire.com/blog/2015/03/02/the-echo-chamber-so-you-are-in-ad-tech-what-does-that-mean/

The future of trading desks: Evolve or die
http://digiday.com/agencies/future-agency-trading-desks-evolve-die/

Ad blocking is every publisher's problem now
http://digiday.com/publishers/ad-blocking-every-publishers-problem-now/

Programmatic Buyers Demand Placement Transparency
http://www.emarketer.com/Article/Programmatic-Buyers-Demand-Placement-Transparency/1012323

As Programmatic Heats Up, Marketers Move Buying In-House
https://www.linkedin.com/pulse/programmatic-heats-up-marketers-move-buying-in-house-lisa-church



adteachings:This is the kind of dreadful attempt at viral that...





adteachings:



This is the kind of dreadful attempt at viral that should be avoided at all costs. (Seriously, how many teenagers are in the market for a $600,000 condo?)


What makes it even worse is that the “idea” was printed on a high-gloss stock that’s pretty much impossible to write on. I gather they were aiming for a premium look or weather resistance or something, but they ended up discouraging the very action they requested. (You will note that I needed several attempts and three pens to register my snark.)







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Thursday, September 04, 2014

Friday, August 29, 2014

Tuesday, August 19, 2014

Tracklisting: James Zabiela - The Healing Mt. Si - True Jungle -...





Tracklisting:



James Zabiela - The Healing

Mt. Si - True

Jungle - Julia

ZHU - Faded (Lido Remix)

FKA twigs - Two Weeks

Gwilym Gold - Muscle

Laura Doggett - Phoenix

Dorian Concept - Draft Culture

Majid Jordan - A Place Like This

SLK - Call

Adult Jazz - Idiot Mantra

Jamie xx - All Under One Roof Raving

Douglas Dare - Swim






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Thursday, August 14, 2014

The second single to be taken from the new album, Tough Love,...





The second single to be taken from the new album, Tough Love, out 6th October (21st October in N. America).

Pre-order the album: http://ift.tt/1nsGlAY

Pre-order the single: http://po.st/SYLM5






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